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What do you want from your website? |
"I
want to be No. 1 on Google" |
"I want more site visitors" |
"I want more web sales" |
All it takes is SEO know-how.
We know how. |
All it takes is traffic know-how.
We know how. |
All it takes is sales know-how.
We know how.
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What is Google? |
How do I get on Google? |
Be on Google! |
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How do I get on Google? And what is SEO or Search Engine Optimisation exactly? These are questions we, as an SEO company, are frequently asked. Before answering them, it’s first important to understand what is Google (and also Google Local). Google is a system that indexes web pages in a database and lists them in response to searches in the order that it judges to be most relevant to the keywords used in the search. The important word here is relevance. Google’s founders, Larry Page and Sergey Brin, devised a relevance algorithm that is astoundingly fast at returning results from a gigantic database of billions of entries, but also at choosing pages that exactly fit the keywords entered into the search box. Google’s ability to do this is quite uncanny. The pages that it lists in response to keyword searches are always of a very high quality in terms of content and always fit the search well – and as refinements are made, the ability to pinpoint results becomes ever more accurate. The exact nature of the algorithm and how Google works are commercial secrets that are not disclosed by the company. But Google does advise web designers on how to optimise their pages so that they can be found easily, and much information can be deduced by trial and error methods – making systematic changes to the contents of a page and noting how each change affects the search results. To determine relevance, Google reads each page in its index and measures the frequency, density and prominence of each keyword. It also looks at a number of other key features (described in more detail here) all of which contribute to that page’s ranking in the search results. An SEO company like SEO UK has the expertise to analyse a website to ensure that the keywords most relevant to the organisation are represented with the correct frequency, density and proximity. Google local is Google’s geographical business finder – similar in operation to a street directory. The contents of a website should also be optimised to rank well in local searches. |
To get your website indexed by Google so that it appears in search results you must first submit your site to Google: www.google.co.uk/addurl Also re-submit your site each time further SEO optimisation work is carried out with a note such as "Site updated". Google's robot software (Googlebots or web crawlers) will visit your site and index each word of each page, storing them in its database. The frequency with which Google's robots will re-index your site depends partly on its page rank (high traffic volume sites are crawled more frequently) and also on how frequently the site is updated. Getting indexed by Google is only the first step. If you want your web site to be found in searches and rank high in those searches, you must write web copy that uses a keyword vocabulary appropriate to your products or services.
How do you determine your
keywords? Start by writing down three or four keywords that you
believe describe your product or service, or that you believe potential
customers would use when searching the internet for a supplier. |
Knowing how to be on Google
and how to rank high on Google
searches is an important first step in your web marketing strategy but
it is not enough by itself.
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